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USA Today

This film's Web site tells rest of the story

By Janet Kornblum
October 25, 2001

Some movie sites exist just to promote a film, but not the site for Donnie Darko, an independent sci-fi/coming-of-age movie that opens in eight cities Friday.

Director Richard Kelly, 26, knew that viewers like to find out what happens to characters after the movie ends -- so he put the rest of the story online. He wrote content for the site, including obituaries filling in characters' lives and a 12-page excerpt from a fictional book at the core of the plot, about time travel.

Kelly, who admits he's ''kind of a control freak,'' says he was inspired by the innovative Web campaign that accompanied release of the Steven Spielberg movie A.I. Artificial Intelligence. (Some people liked the Web campaign better than the film.) That's unlikely with the Darko site: It won't really make sense if you haven't seen the movie, which is executive-produced by Drew Barrymore, who also is among the cast.